Be The Person You Needed, When You Needed Help The Most

Be the Person You Needed When You Needed Help the Most—And Discover Your Personal Brand in the Process
By Holly Meyer Lucas

Have you ever looked back at a moment in your life and wished someone had been there to guide you? Maybe it was when you were starting out in real estate, launching your business, or trying to make sense of contracts and negotiations. You felt overwhelmed, unsure, and maybe even a little lost. But what if I told you that you could now be that person—for yourself and for others?

Ask yourself:

• What questions did I have when I was in their shoes?

• What fears or challenges kept me up at night?

• What kind of support or resources did I wish I had?

The answers to those questions can help you define your entire business strategy.

One of my mantras in business has always been: Be the person you needed when you needed help the most. And that mantra isn’t just good for business—it’s one of the most powerful tools for defining your personal brand, attracting your ideal audience, and figuring out your superpower.

If you find yourself in a rut with the real estating, revert back to being the person you needed, when you needed help the most.

Your Story Shapes Your Brand
Think back to the version of you that was just starting out. What did you need? Confidence? Clear direction? Someone to tell you that mistakes are part of growth? Chances are, the answers to those questions are exactly what your future clients and audience need right now.

When you lean into your own story and struggles, you start to uncover the heart of your personal brand. Were you once the overwhelmed first-time buyer who wished someone had explained the process in plain English? Or the agent who needed someone to say, "You’ve got this" when the deals weren’t closing fast enough? Use that perspective to create messaging that speaks directly to the people who need you.

Clarify Who Your Ideal Audience Is
When you focus on being the person you needed, it naturally reveals who your ideal audience is. The people you’re meant to serve are often a reflection of where you’ve been and the problems you’ve solved.

Ask yourself:

• What questions did I have when I was in their shoes?

• What fears or challenges kept me up at night?

• What kind of support or resources did I wish I had?

These answers don’t just help you define your audience—they also give you a clear direction for your content, messaging, and services. Suddenly, your marketing feels less like guesswork and more like a direct conversation with the people who need what you offer.

Discover Your Superpower
Being the person you needed forces you to tap into your strengths. Maybe you’re great at simplifying complex processes, turning chaos into clarity, or making clients feel confident and prepared. That’s your superpower—the unique value you bring to the table.

Once you identify it, you can:

1. Highlight it in your marketing and content.

2. Build systems around it to consistently deliver value.

3. Use it to differentiate yourself in a crowded market.

Your superpower is often the thing you do naturally but don’t always recognize as special—until you realize it’s exactly what someone else needs.

Practical Ways to Put This Into Action
Here’s how you can turn this mindset into a brand-building strategy:

1. Share Your Story – Use your journey to connect with your audience. Be vulnerable about the struggles you’ve faced and how you overcame them.

2. Speak Their Language – Talk about the problems your audience is experiencing right now, and offer solutions based on what you’ve learned.

3. Create Value-Driven Content – Develop guides, checklists, or templates that help your audience solve the same challenges you’ve faced.

4. Position Yourself as the Go-To Resource – Build authority by offering tips, insights, and mentorship in your niche.

5. Celebrate Wins – Highlight the success stories of your clients to reinforce your expertise and impact.

Final Thoughts
No one gets to where they are without help. The most successful agents didn’t wake up one day knowing how to close deals—they learned, failed, and grew. And along the way, someone probably gave them a hand.

Now it’s your turn. Be the person you needed when you needed help the most. Not only will you inspire and empower others—you’ll also define your personal brand, attract the right clients, and uncover your superpower in the process.

Want More Tips?
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#realestating #hollymeyerlucas #personalbrand #growthmindset #realtortips

5 Tips to Keep Your CRM Updated Without Feeling Overwhelmed

So the time has come for you to send out your holiday cards, and you’re just now realizing that your CRM database hasn’t been updated. This is your personal nightmare.

Sound familiar? The good news is, you can always jump into your CRM and start building it out with intention. It’s never too late.

Find the Time in 2025: 5 Tips to Keep Your CRM Updated Without Feeling Overwhelmed

We get it—updating your CRM can feel like another thing on your never-ending to-do list. But with a little intention, it’s easier than you think to stay on top of it. Here are 5 tips to help you carve out time to keep your CRM fresh and organized:

1️⃣ Time Block Like a Boss: Dedicate 15-20 minutes each day to update notes, add new leads, or follow up on tasks. Schedule it like an appointment you can’t skip.

2️⃣ Work Smarter, Not Harder: Automate as much as possible! Sync your emails, calendar, and lead capture forms so your CRM updates itself in the background.

3️⃣ Make It a Habit: Add CRM updates to your daily routine—whether it’s your morning coffee time or a mid-afternoon break, consistency is key.

4️⃣ Categorize Everything: Use tags and notes to keep your contacts organized. The more detailed you are now, the easier it will be to find what you need later.

5️⃣ Set Quick Wins: Focus on updating just a few entries at a time. Even small updates make a big difference when done consistently.

Your CRM is more than a database—it’s the foundation of your client relationships. Prioritize it, and it will reward you with a smoother, more productive year.

💬 Looking for some accountability this year with your CRM and database management? We can help you. Sign up for coaching and mentorship today!

Mega Agents…. Listen Like Their Careers Depend On It

To become a Mega Agent, you need to listen to your clients and absorb their verbal and non-verbal queues like your career depends on it

Mastering the Art of Listening in Real Estate

It’s often said that the smartest people in the room ask the best questions. While true, this advice can be a double-edged sword—especially for salespeople and real estate agents who are natural extroverts, talkative, and brimming with energy (hello, my Enneagram 7s, 3s, and 8s—where you at, fam?).

For mega agents, the secret sauce isn’t just in asking great questions; it’s in listening—truly listening—and using the details in those answers to pivot your strategy.

🤔 What separates a good agent from a great agent?

• Good agents ask great questions.

• Great agents ask great questions and listen with razor-sharp focus to uncover critical details and client pain points.

Too often, agents fall into the trap of formulating their next question instead of digging deeper into what their client has just shared. The result? Missed opportunities and surface-level connections.

Let’s look at an example:

Scenario
Agent: “Tell me about the perfect home for you.”
Buyer: “Well, our biggest thing is we want a backyard with a lot of space and privacy.”

• Good Agent: “Fantastic! And how many bedrooms would you like?”

• Great Agent: “How much backyard space do you consider to be ‘a lot of space’?”

  • OR: “What do you mean when you say ‘lots of privacy’?”

  • OR: “Oh man, is your current yard pretty small?”

This last one is a pro move straight out of FBI negotiation tactics (yes, really). By channeling the client’s current pain points (“small yard”) into the conversation, the Great Agent not only builds rapport but also starts laying the groundwork for picking up a listing.

Bonus Questions for a Mega Agent Approach:

• “Who will be enjoying the outdoor space at the new home?”

  • Translation: Ask without asking if they have kids or pets.

• “What’s been the biggest challenge with your current backyard?”

  • A subtle way to zero in on their motivation for moving.

As a Mega Agent, the goal isn’t just to hear your client—it’s to understand them. And that starts by listening, digging deeper, and uncovering the real story behind their answers.

💡 Pro Tip: If you haven’t already, read Never Split the Difference by Chris Voss. It’s a game-changer for mastering the art of listening, negotiating, and building trust.

Great agents don’t just sell homes—they solve problems. And that starts with one thing: listening.