Be The Person You Needed, When You Needed Help The Most
Whenever I’m stuck with my personal brand, the direction of my business, or what I should do next, I always revert back to being the person I needed, when I needed help the most. It is a mantra that I’ve applied to each of my businesses, and that applies to my life too. I ask myself questions like:
What questions did I have when I was in their shoes?
What fears or challenges kept me up at night?
What kind of support or resources did I wish I had?
Be the Person You Needed When You Needed Help the Most—And Discover Your Personal Brand in the Process
By Holly Meyer Lucas
Have you ever looked back at a moment in your life and wished someone had been there to guide you? Maybe it was when you were starting out in real estate, launching your business, or trying to make sense of contracts and negotiations. You felt overwhelmed, unsure, and maybe even a little lost. But what if I told you that you could now be that person—for yourself and for others?
Ask yourself:
What questions did I have when I was in their shoes?
What fears or challenges kept me up at night?
What kind of support or resources did I wish I had?
The answers to those questions can help you define your entire business strategy.
One of my mantras in business has always been: Be the person you needed when you needed help the most. And that mantra isn’t just good for business—it’s one of the most powerful tools for defining your personal brand, attracting your ideal audience, and figuring out your superpower.
Your Story Shapes Your Brand
Think back to the version of you that was just starting out. What did you need? Confidence? Clear direction? Someone to tell you that mistakes are part of growth? Chances are, the answers to those questions are exactly what your future clients and audience need right now.
When you lean into your own story and struggles, you start to uncover the heart of your personal brand. Were you once the overwhelmed first-time buyer who wished someone had explained the process in plain English? Or the agent who needed someone to say, "You’ve got this" when the deals weren’t closing fast enough? Use that perspective to create messaging that speaks directly to the people who need you.
Clarify Who Your Ideal Audience Is
When you focus on being the person you needed, it naturally reveals who your ideal audience is. The people you’re meant to serve are often a reflection of where you’ve been and the problems you’ve solved.
Ask yourself:
What questions did I have when I was in their shoes?
What fears or challenges kept me up at night?
What kind of support or resources did I wish I had?
These answers don’t just help you define your audience—they also give you a clear direction for your content, messaging, and services. Suddenly, your marketing feels less like guesswork and more like a direct conversation with the people who need what you offer.
Discover Your Superpower
Being the person you needed forces you to tap into your strengths. Maybe you’re great at simplifying complex processes, turning chaos into clarity, or making clients feel confident and prepared. That’s your superpower—the unique value you bring to the table.
Once you identify it, you can:
Highlight it in your marketing and content.
Build systems around it to consistently deliver value.
Use it to differentiate yourself in a crowded market.
Your superpower is often the thing you do naturally but don’t always recognize as special—until you realize it’s exactly what someone else needs.
Practical Ways to Put This Into Action
Here’s how you can turn this mindset into a brand-building strategy:
Share Your Story – Use your journey to connect with your audience. Be vulnerable about the struggles you’ve faced and how you overcame them.
Speak Their Language – Talk about the problems your audience is experiencing right now, and offer solutions based on what you’ve learned.
Create Value-Driven Content – Develop guides, checklists, or templates that help your audience solve the same challenges you’ve faced.
Position Yourself as the Go-To Resource – Build authority by offering tips, insights, and mentorship in your niche.
Celebrate Wins – Highlight the success stories of your clients to reinforce your expertise and impact.
Final Thoughts
No one gets to where they are without help. The most successful agents didn’t wake up one day knowing how to close deals—they learned, failed, and grew. And along the way, someone probably gave them a hand.
Now it’s your turn. Be the person you needed when you needed help the most. Not only will you inspire and empower others—you’ll also define your personal brand, attract the right clients, and uncover your superpower in the process.
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What Our 90-Day Real Estate Challenge Looks Like
So you want to sign up for our 90-Day Challenge, but you’re not sure what it looks like? Watch this video on how the real estating will go down for this program!
So you want to join one of our 90-Day Challenges, but you aren’t sure what the process looks like or what you would be signing up for? We get it! Holly Meyer Lucas explains the process below. This was taken from the kick off of our January 7th class.
Ready to get started? Sign up for our next session here!
Holly’s 90-Day Real Estate Productivity & Accountability Coaching Program
Are you ready to take your real estate business to the next level? Our 90-Day Real Estate Productivity & Accountability Coaching Program is designed to help agents at every stage of their career increase productivity, achieve goals, and drive revenue growth.
Led by award winning real estate leader, Holly Meyer Lucas, and featuring special guests, this 90-day program is packed with accountability, action, mentorship, coaching, and real-time productivity.
What’s Included:
Kick-Off Celebration & Deep Dive: Week 1 consists of a full overview of the productivity tracks, setting the stage up for your success over the next 90 days.
Accountability Workbook: All participants will receive our proprietary 45 page, 90-Day Productivity Workbook, delivered right to your door, to guide you through each week’s goals and activities, ensuring you're on track to success.
8 Proven Ways To Drive Business: Holly will dive deep into her signature 8 proven strategies for driving revenue and winning business as a real estate agent and you will have the opportunity to choose your favorite to go after for 90-days. From Holly’s Way of Geographic Farming, to Slaying Open Houses Strategically, you will choose which challenge is right for you to focus on for the duration of the program, while receiving mentorship from Holly every week.
12 Weekly Group Coaching & Accountability Calls: After your goals are set, we will spend the next 12 weeks checking in with you, holding you accountable, tracking your progress, and coaching you every step of the way as you move toward your goal.
End-of-Session Celebration: Celebrate your progress and growth at the conclusion of the program by graduating from our 90-day challenge.
Program Perks:
Mentorship, guidance and weekly coaching from Holly Meyer Lucas and her award winning team
Proven revenue-generating strategies
A supportive network of peers to help you stay accountable
Personal development and growth throughout each stage of the program
If you have been dreaming of taking your career to the next level, but aren’t sure how to do it — This is your chance to challenge yourself, boost your real estate business, and gain the accountability you need to succeed!
Sign up below and join the 90-day challenge!
Why Your Systems as a Real Estate Agent Matter Sometimes More Than Your Goals
As the new year approaches, many real estate professionals find themselves reflecting on the past year and setting ambitious goals for the one ahead. Whether it’s more closings, higher commissions, or landing that dream client, goals are an essential part of growth. But here’s the truth: you don’t rise to the level of your goals; you fall to the level of your systems.
Why Systems Matter More Than Goals in Real Estate
As the new year approaches, many real estate professionals find themselves reflecting on the past year and setting ambitious goals for the one ahead. Whether it’s more closings, higher commissions, or landing that dream client, goals are an essential part of growth. But here’s the truth: you don’t rise to the level of your goals; you fall to the level of your systems.
Goals may light the path, but systems are the engine that get you there. This time of year is the perfect opportunity to not only dream big but also evaluate and enhance the systems and processes that underpin your business. Let’s break down how you can use this season to set yourself up for success.
Step 1: Audit Your Processes
Start by asking yourself: Are your current processes streamlined or chaotic? Take a step back and assess how your workflows function. Are they efficient, or are they causing unnecessary stress and delays? From lead generation to client communication to transaction management, identify any bottlenecks or inefficiencies that need to be addressed.
Pro Tip: Write out your typical client journey from start to finish. Where are the pain points? What’s working? What’s not?
Step 2: Evaluate Your Support Team
Real estate is not a solo sport. The people you surround yourself with—your team, partners, and vendors—play a critical role in your success. Take time to evaluate:
Do you have the right people in the right roles?
Are there gaps in expertise or support that need to be filled?
Is everyone aligned with your vision and goals?
Remember, your systems are only as strong as the people executing them. Surrounding yourself with the right team can make or break your ability to scale and grow.
Step 3: Assess Your Tools and Technology
In today’s market, leveraging the right tools can mean the difference between a smooth transaction and a missed opportunity. Audit your CRM, transaction management software, marketing platforms, and other tools. Are they working for you, or are they creating additional hurdles?
Ask yourself:
Are my tools integrated and user-friendly?
Do they align with the way I work?
Are there new tools I should consider for efficiency and growth?
Step 4: Build Systems That Support Your Goals
Once you’ve audited your processes, team, and tools, it’s time to create or refine systems that align with your goals. A great system ensures that even on your busiest days, you have the structure and support needed to stay on track.
Here are some ideas to get started:
Time blocking: Dedicate specific blocks of time for lead generation, client follow-ups, and administrative tasks.
Automation: Use automated workflows for emails, reminders, and document management to save time and reduce errors.
Checklists: Create checklists for repeatable tasks like onboarding new clients or preparing for closings to ensure consistency.
The New Year: A Fresh Start for Your Business
This season isn’t just about setting goals; it’s about laying the foundation to achieve them. When you focus on your systems, you create a reliable framework that allows you to consistently perform at a high level, regardless of market conditions or unexpected challenges.
As you step into the new year, challenge yourself to not only dream big but to build better. Set goals that excite you, but more importantly, design systems that ensure your success. By prioritizing your processes, people, and tools, you’ll be ready to crush your goals in 2025 and beyond.
Ready to take your real estate business to the next level? Let’s make this the year you build the systems that support your dreams.
#realestategoals #levelup #systemsforsuccess #newyearnewsystems #realestating