Be The Person You Needed, When You Needed Help The Most

Be the Person You Needed When You Needed Help the Most—And Discover Your Personal Brand in the Process
By Holly Meyer Lucas

Have you ever looked back at a moment in your life and wished someone had been there to guide you? Maybe it was when you were starting out in real estate, launching your business, or trying to make sense of contracts and negotiations. You felt overwhelmed, unsure, and maybe even a little lost. But what if I told you that you could now be that person—for yourself and for others?

Ask yourself:

• What questions did I have when I was in their shoes?

• What fears or challenges kept me up at night?

• What kind of support or resources did I wish I had?

The answers to those questions can help you define your entire business strategy.

One of my mantras in business has always been: Be the person you needed when you needed help the most. And that mantra isn’t just good for business—it’s one of the most powerful tools for defining your personal brand, attracting your ideal audience, and figuring out your superpower.

If you find yourself in a rut with the real estating, revert back to being the person you needed, when you needed help the most.

Your Story Shapes Your Brand
Think back to the version of you that was just starting out. What did you need? Confidence? Clear direction? Someone to tell you that mistakes are part of growth? Chances are, the answers to those questions are exactly what your future clients and audience need right now.

When you lean into your own story and struggles, you start to uncover the heart of your personal brand. Were you once the overwhelmed first-time buyer who wished someone had explained the process in plain English? Or the agent who needed someone to say, "You’ve got this" when the deals weren’t closing fast enough? Use that perspective to create messaging that speaks directly to the people who need you.

Clarify Who Your Ideal Audience Is
When you focus on being the person you needed, it naturally reveals who your ideal audience is. The people you’re meant to serve are often a reflection of where you’ve been and the problems you’ve solved.

Ask yourself:

• What questions did I have when I was in their shoes?

• What fears or challenges kept me up at night?

• What kind of support or resources did I wish I had?

These answers don’t just help you define your audience—they also give you a clear direction for your content, messaging, and services. Suddenly, your marketing feels less like guesswork and more like a direct conversation with the people who need what you offer.

Discover Your Superpower
Being the person you needed forces you to tap into your strengths. Maybe you’re great at simplifying complex processes, turning chaos into clarity, or making clients feel confident and prepared. That’s your superpower—the unique value you bring to the table.

Once you identify it, you can:

1. Highlight it in your marketing and content.

2. Build systems around it to consistently deliver value.

3. Use it to differentiate yourself in a crowded market.

Your superpower is often the thing you do naturally but don’t always recognize as special—until you realize it’s exactly what someone else needs.

Practical Ways to Put This Into Action
Here’s how you can turn this mindset into a brand-building strategy:

1. Share Your Story – Use your journey to connect with your audience. Be vulnerable about the struggles you’ve faced and how you overcame them.

2. Speak Their Language – Talk about the problems your audience is experiencing right now, and offer solutions based on what you’ve learned.

3. Create Value-Driven Content – Develop guides, checklists, or templates that help your audience solve the same challenges you’ve faced.

4. Position Yourself as the Go-To Resource – Build authority by offering tips, insights, and mentorship in your niche.

5. Celebrate Wins – Highlight the success stories of your clients to reinforce your expertise and impact.

Final Thoughts
No one gets to where they are without help. The most successful agents didn’t wake up one day knowing how to close deals—they learned, failed, and grew. And along the way, someone probably gave them a hand.

Now it’s your turn. Be the person you needed when you needed help the most. Not only will you inspire and empower others—you’ll also define your personal brand, attract the right clients, and uncover your superpower in the process.

Want More Tips?
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#realestating #hollymeyerlucas #personalbrand #growthmindset #realtortips

5 Things I Do When I Want To Pick Up A New Client

Need a jumpstart for your real estate career? Here are 5 things you can do immediately to get after it.

🤷‍♀️ In a production slump? Here are 5 things you can do to immediately pick up a new real estate client:

1. Leverage Your Network 🗣️
First thing’s first – tapping into your network can be the most powerful thing you do. Friends, family, past clients – let them know you’re on the hunt for new opportunities. Shoot them a text message, make a call, or post an update indicating that you have time for new clients. It can be scary tough ask for business, but sometimes a timely “I have open appointments” is the trick to getting a new client referral from someone in your existing network.

2. Host Open Houses 🏡
Open houses have always been my secret sauce in terms of meeting new people. Host them like a pro and attract those buyers and sellers by advertising everywhere – social media, flyers, road signs, door knocking — there are so many creative ways to drive traffic to your open house. Make the property look its best and be ready to engage with every visitor. Your priority should always be trying to sell the home you’re hosting but a by product should be meeting new people. Show them why you’re the best in the biz.

3. Offer Free Home Valuations 🏠
Offering free home valuations to my sphere has always been a great way to attract new clients for me. The way I advertise this is usually through social media or doorknocking. Providing a detailed, professional valuation report on someone’s home helps potential clients see the value you bring to the table and usually leads to a client conversion.

4. Partner with Local Businesses 🤝
Form powerful alliances with local businesses like coffee shops, home improvement stores, and moving companies. Propose win-win deals – leave your business cards and flyers at their spots and do the same for them. Join forces for community events for maximum visibility.

5. Participate in Facebook Groups 💬
Find your local Facebook pages, join them, and *engage*. This is maybe the most underrated way to win market share. Share your knowledge as a real estate agent and connect with potential clients inadvertently by providing value. Answer questions, give advice, and position yourself as an expert.